Branding
Brand Engagement:
Customer experience is your brand. And it can positively or negatively impact customer loyalty and sales. Whether you’re looking to refine, reinvent or launch your brand, we’ll help build your brand from the inside out. We’ll work with you to create a culture of customer experience that leads to shorter sales cycles, increased word-of-mouth marketing, and enhanced client loyalty.
Research and Analysis:
To start, we engage in a discovery process that reveals what your brand looks and feels like to your customers and how you perform compared to your competitors, through extensive:
- Market Research (Quantitative and Qualitative)
- Customer Surveys
- Employee Performance Evaluations
- Industry/Competitive Analysis
- Ad Tracking
- Secret Shopping
Then, we implement a plan with the right messaging and brand touch points that engage customers and employees at every level.
Brand Design and Development:
From your brand name and logo to online personality and in-person communications—our team of innovative marketers and designers are here to help cultivate the right environment for your brand to thrive.
Our brand development process will:
- Determine your identity
- Deliver your message clearly and consistently
- Confirm your credibility
- Connect with your target customers
- Motivate current and prospective buyers to make purchases
- Build brand loyalty
Traditional Media
New media is being embraced as the way of the world. But, traditional media is not dead. It has simply evolved in the approach it brings to the marketing process, and is still very much a real influence on making the impact your marketing dollars deserve.
People like to receive information in different ways. Print, radio and TV can reach out and 'touch' audiences in ways that online marketing campaigns can not. Traditional media reinforces new media strategies and, when used together, new media can strengthen the accountability of traditional marketing more than ever before. Think of QR codes used on brochures, direct mail and print ads. They not only reinforce your online efforts, they provide valuable tracking information that helps improve your next advertising or marketing campaign.
Print & Outdoor
We create branding that turns heads and gives customers something they can hold onto.
Our print and design team can create customized promotional materials that effectively represent your brand in exciting and innovative ways.
- Custom Graphic Design and Copywriting
- Corporate Identity
- Brochures, Catalogues, Marketing Collateral
- Direct Mail (Including Distribution)
- Interactive Mailers
- Point-of-Purchase / POP Displays
- Tradeshow Displays and Banners
- Vehicle Wraps/Decals
- Indoor and Outdoor signage
- Branded Apparel
- Vehicle Wraps/Decals
Broadcast/Video
Bring Your Brand to Life With Our Video and Broadcasting Capabilities.
Online Video:
Our in-house video team can produce, host, and support your website to include:
- Online Video Presentations
- Live Streaming Broadcasts
- Web Ads
- Sales Generators
Broadcast:
We have the capabilities to write, film, and produce quality TV commercials with both live action and digital imagery.
Radio Ads:
Just want to get your message heard? We can help you design an impactful radio campaign that reaches your target audience and maximizes response.
Web Presence
Can your customers and prospects do business with you online? And easily find you in a search? Do you use social media to engage your audience? Your business depends on a strong web presence that involves this and more.
We design and develop custom websites that capture your brand and create an unforgettable online experience. Not only will your website be a reflection of your brand, but a memorable and fully functioning tool designed to engage your customers in constant one-on-one conversation.
Your online presence should incorporate new ways people interact, including social media, video, blogging, and more. We bring an integrated approach that draws on your full web presence in your marketing and communications strategy.
Our integrated approach will:
- Develop a web strategy with an e-marketing approach
- Design and build a compelling website
- Focus on SEO copywriting and content development
- Improve your online presence
- Maintain your search engine rankings
- Create an interactive platform that is reinforced through offline marketing efforts
Looking to breathe new life into an existing website? We also provide redesign solutions as well as web hosting and maintenance. Email us to learn more.
Web Links
Getting to the top can be easy. But staying on top is a different story.
Linking to a website is the online version of word-of-mouth advertising. And it can be just as powerful in building online brand presence and driving targeted leads to your site. We can help you gain more traffic with quality link earning strategies. It’s not just about building links, it’s about earning them through unique and relevant content that resonates with your target audience, gives them a reason to talk about you, and come back for more. This is far more effective than building links solely for search engine rankings.
This strategy works best when coupled with a well-designed, user-friendly, SEO-optimized website.
Web Connections
Become a part of their conversations...
Social media has become a part of everyday marketing, bringing low cost and high yield results. Stay relevant. Connect with your current and prospective customers through sharing, tweeting, blogging and posting.
Benefits of Social Media Include:
- Un-intrusively reach an untapped client base
- Raise brand awareness with word of mouth
- Increase website traffic
- Improve customer relationships
- Conduct market research
Don't have the time to immerse yourself in the social world? We offer affordable monthly maintenance programs for all of your social marketing needs.
Email us to learn more.
Online Media
Online media is critical to the success of most brands. Unlike others, we believe digital media goes hand-in-hand with traditional media.
Online media feeds off of traditional media, while traditional media reinforces online. When used together, online media can strengthen the accountability of traditional marketing more than ever before.
Our online media team can leverage your existing offline marketing efforts with an efficient and impactful online media strategy. We draw upon a number of targeted, cost-efficient vehicles to help you gain highly qualified prospects and deepen customer relationships.
Our services encompass all the elements necessary to drive a measurable response, while keeping media efficiencies a priority.
- Email Marketing
- Mobile Marketing
- iBucks
- Adwords
- Banner Ads
- Web Ads
- Online Surveys
- Full-Service Program Management
- Creative Services
- Data Management, Reporting and Analysis
Our Team
Bud Dark - President and Chief Executive Officer
bdstart@startimarketing.com (803) 372-6787
Heather Dark - Group Vice President
hcstart@startimarketing.com (803) 372-6788
Barb Dill - Senior Director / Financial & Accounting
brstart@startimarketing.com (803) 372-6789
Doyle Bullard - Senior Director / Call Center
dbstart@startimarketing.com (803) 323-5440
tbstart@startadvertising.com (803) 372-6801
Bob Thompson - Director Public Relations
Robin King - Administrative Services
Misty McKnight - Senior Manager / Accounts & Content
mdmstart@startimarketing.com (803) 372-6793
Sherry Orfin – Graphic Artist
sostart@startadvertising.com (803) 372-6901
Rick Sweeney - Senior Web Developer / SEO
rsstartimarketing@gmail.com (803) 372-6791
William Kroes - Senior Developer / Code Specialist
wkstart@startadvertising.com (803) 372-6792